Created Company's brand style guide for social media and marketing materials (both digital and print) to improve brand consistency and voice. Increased social media engagement with evergreen posts and motion graphics.
Pack Up + Go
Pack Up + Go plans trips around the United States for travelers looking for a surprise destination. Built on adventure and spontaneity, Pack Up + Go strives to empower and inspire their travelers to live in the moment and venture into the unknown.
Brand Guidelines
“Some of the wonderful things about Kate are that she is a talented graphic designer, and is technically knowledgeable in areas of print and social media asset design. I had the opportunity to work with Kate as her direct manager during her Graphic Design Internship with Pack Up + Go in the Fall of 2020. She is a highly motivated graphic designer who worked efficiently to create a multitude of brand assets. Kate’s focus on consistency and brand uniformity helped our department strengthen our internal brand guidelines to the next level. Kate proved herself to be a dynamic intern and took on additional creative challenges with enthusiasm. She is highly communicative and enjoys both team based collaboration and having the time to work independently. I would definitely work with Kate again and hope our paths cross in the future!”
— Corinne Hogge, Director of Marketing at Pack Up +Go
Transformed the company’s social media accounts with playful illustrations and motion graphics.
Social Media
Updated company’s print materials to visually communicate new brand standards.
Print Materials
